July 2021

So easy to assume the worst

July 26, 2021Continuing the conversation… We’re in uncharted waters at the moment, trying to figure out what the future of the market will look like... This is the busiest, longest running, highest appreciating market anyone has ever seen and the crazier things get, the louder that nagging voice in the back of our heads gets: “When will it all end?” Not to mention: “What will it look like when it does?” We’ve been telling ourselves that this crazy market was getting close to being toast since 2017,...

Screeching Halts

July 19, 2021Another month, another record high for home prices here on the Coast. After the median soared to an unprecedented $1,265,000 in April, it kept right on going in May, skyrocketing to an even more astounding $1,300,000! Remember when the thought of a million dollar home in Santa Cruz seemed ludicrous? Good luck finding one for less these days. Suffice to say, homes are selling at prices that none of us could ever have imagined a few years ago. There’s an odd disconnect to it...

We’re in the middle of an active dreaming session

July 12, 2021Continuing the conversation… We’re in the middle of an active dreaming session... Trying our best to imagine what the market will look like six months or a year from now. The premise is simple: Since this is the busiest, craziest, longest running, highest appreciating market anyone has ever seen, we must be getting closer to the end. It can’t keep going up forever. Can it? Every market has a degree of free floating anxiety hovering around in its ether but when a market is as...

Realtors are given intimate access

July 6, 2021Realtors are given intimate access to lots of life lessons by virtue of their work. We are blessed with myriad opportunities to witness the good, the bad and the ironic of human nature when people invite us into their homes and ask us to play a significant role in their transitions. We get to work with all the biggies. Marriage. Birth of twins. Job promotions. Coming of age. Empty nests. Divorces. Health challenges. Assisted living. Death of parents. For better or for worse. Richer or...