November 2021

Dax Nollenberger

- Dax Nollenberger

Dax’s Data: The Value of Professional Staging & Photography

November 23, 2021The Monetary Value of Professional Staging & Photography Let me begin by just saying this, the value of professional staging and photography is real and I have the numbers to prove it. Before I dive into the numbers, let me tell you exactly how I collected and analyzed the data. I looked at over 500 recently sold single-family homes in Santa Cruz County from July 17th, 2021 to November 5th, 2021. I scrolled through the pictures on the MLS and marked whether it was staged,...

It is and isn’t slowing down

November 15, 2021It’s mid November...the market is starting to downshift as we approach the holidays. Along with the change of pace, I’m noticing a change in the way people are asking their favorite question. Instead of “What’s happening with the market?” it’s “The market is really slowing down isn’t it?” This reflects a presumptive shift in perception that assumes that after a year and a half of unmitigated craziness, the market is hitting its inevitable inflection point and settling back down to earth into some kind...

Join The Downsizing Conversation

November 10, 2021I keep experiencing a sense of déjà vu lately. At least four or five times a week, I find myself in the middle of the same conversation with completely different people that I only seemingly randomly came into contact with. Coincidence? I think not. I don't believe In coincidences anymore. Everything has meaning if you pay attention. The scenario usually goes like this: A call comes in. The person on the line is thinking about selling a home. They have a few questions. They wonder...

When to put a house on the market

November 8, 2021Not every Seller gets to decide when they’re going to put their house on the market. Life occasionally intervenes and makes the decision for them. Unexpected events can push their timing forward or backward without consulting them first. But there are Sellers who do enjoy the luxury of being able to choose exactly when they want their Realtor to put the sign up, the lockbox on and start all the sales buzz. Looking back over the last three decades, the big mystery to me is...

It’s Halloween in Santa Cruz

November 1, 2021It’s Halloween in Santa Cruz. Get your game- faces on. Button up your costumed alter-egos. Here on the reservation, we embrace this night with particular passion. I’m heading to the big Real Estate Halloween Party you probably don’t even know about. Think Burning Man – but just for Realtors. It always ends at midnight when they crank up the David Byrne song and torch a giant effigy of a suburban tract house. It started 13 years ago, back in the dark days of the Great...