November 2022

Tom Brezsny
- Tom Brezsny

Ignore the Market at Your Own Risk

Continuing the Conversation … about the real estate market and how it tells the truth as long as people are willing to listen to what it has to say. And I would add, as long as they aren’t trying to co-op, spin or reinterpret its message so that they can detour down a rabbit hole that’s driven by their own ideas about how the market “should” work.  The market is oblivious to individual hopes or dreams or notions of propriety. And it rarely goes along...
Natasha Mingay
- Natasha Mingay

Thanks + Giving

Homeownership is an investment people make in our local community and that’s why we feel so strongly about giving back to the place we live and work in. With your continued support we’re proud to provide significant contributions to dozens of deserving non-profits doing amazing work in Santa Cruz County. Sereno’s 1% for Good Charitable Foundation had humble beginnings in 2012 when it awarded its first grant to the Sheriff’s Search and Rescue Posse for $5,000. Today, ten years later, we’ve awarded more than $5...
Tom Brezsny
- Tom Brezsny

More on the Market as an Honest Feedback Mechanism

Continuing the conversation…  about the market and how it operates as an incredibly honest feedback mechanism, even if people don’t always want to hear what it has to say. I like to imagine that the market is a huge mirror that’s designed to reflect back the sum total of all the decisions, big and small, that all of us are making in real time. As such, it doesn’t lie. It doesn’t hold back. It doesn’t care what we think our houses are worth. Or what...
Tom Brezsny
- Tom Brezsny

The Market is Always Honest

It’s not easy to understand the real estate market or describe what it’s doing or track which way it’s headed or guess how it might change. There are just too many factors floating around in the mix out there, clogging the ether with expert opinions, disparate data and blatant hype  -  all offering way too little local and personal context to do anyone much good.  Rarely does that firehose of information aimed at our heads deliver a drop of insight clear enough to help an...
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