- Tom Brezsny

Summer is the best time for sellers to list

March 29, 2025Continuing the conversation… digging deeper into the long held belief that summer is the best time for sellers to list and sell a house.  The reasons?  Tax time is over, the weather is better, kids are out of school and buyers have added pressure to find something before the start of the next school year. All that sounds plausible… except that… looking at the market data going back to the last decade,  it’s pretty clear that the  summer months aren’t the window of time when...

- Tom Brezsny

Heading into week four of the market’s period of “March Madness”

March 22, 2025Picking up the thread...heading into week four of the market’s period of “March Madness”. The time of year when the competition for homes ratchets up to its highest and most frenzied levels. Here’s the recap: Prevailing wisdom has always been that summer is the best time to list and sell a home. The reasons people frequently cite for that belief include the weather (summer is sunnier, warmer, grass is greener, flowers are blooming) and the school year. Since school is out in the summer, buyers...

- Tom Brezsny

“March Madness” in the real estate market

March 15, 2025Continuing the conversation….heading into week three of “March Madness” in the real estate market. A term I borrowed from college basketball’s big annual championship tournament (think bracketology) to reference the heightened competition for homes that usually plays out this time of year with surprising intensity. This is my 36th year as part of a lifelong sociological field study (with a double minor in cultural anthropology and behavioral psychology). It’s designed to gather as much experiential data as possible from real life situations to test the...

- Dax Nollenberger

Dax’s Data: The Best Time to Sell Is…

March 13, 2025My team and I have hypothesized for some time that there is an ideal time of year to sell your house. The justification was that this specific time of year produces a disproportionate amount of demand compared to supply, resulting in scarcity and improved outcomes for sellers. The conclusions were drawn from years of experience as one of the top selling teams in Santa Cruz County. As it turns out, our hypothesis was correct and I have the data to prove it.  Sellers always ask...

- Tom Brezsny

Second Week of “March Madness” in the Real Estate Market

March 7, 2025Heading into our second week of  “March Madness”... a term that refers to college basketball’s big annual tournament but also one that I appropriated almost thirty-five years ago, to describe the huge wave of activity the market often experiences this time of year. Back in the early 90s, I noticed that even though prevailing wisdom said summertime was the best time to put your house on the market, my direct experience said something different. The fastest-paced and steepest-climbing competition for homes didn’t occur in June...