Weekly Stats

It’s time for another Dax’s Data Market Update. Active inventory barely budged, settling 1 lower than last week. New listings were also comparable to last week, with 1 less. Mortgage rates did not move at 6.61%. Homes under contract are down 7 compared to last week. Homes closed are down 4 compared to last week. As for the 30-day, the Median Price did not move, again landing on one of the most come Median Prices since 2023. The Average Price did move, down nearly 8% compared to last week’s 30-day. The result was primarily due to an outlier leaving the data set. Days on Market stayed close to last week’s total, ending at 38.05. Price/List increased a quarter point to 98.19%. Price/Sqft moved down slightly to $823.

This may be the most uneventful data since I began pulling in late 2021. Barely any change at all. So while the traditional metrics gave us nothing to talk about, the data still can. I haven’t spoken in some time about the data-driven evidence that strategic pricing is critical. I have been harping on how homes in the right location with the right upgrades in the right neighborhood with the right presentation are driving the market… but let’s look deeper. Whether you’re a buyer or seller, you can probably sense when a home is in high demand. Increased showings, lots of open house activity, agents indicating their clients’ interest. The result is competition and upward pricing pressure. In today’s breakdown, I’ll prove how DOM is the clear indicator of how well a house is going to perform. I broke down DOM into 4 categories: 1-15 days, 16-30 days, 31-45 days, and 46+ days. Here is the result of Price to List broken down by those categories: If a house sells in the first 15 days, this 30-day data shows the Price/List at 103.27%, on average (a great result). At 16-30 days, 98.55% Price/List. At 31-45 days, 92.53%. AT 46+ days, 89.08%. For sellers, this highlights the importance of strategic pricing; overprice, and you will sit for longer and rarely get your desired result. For buyers, if you are looking to avoid competition and leverage time to negotiate, target homes that have been on the market longer.

Market Stats

July, 2026

In July 2026, Santa Cruz County’s single-family home market posted a median sales price of $1.38M, with 137 closed sales, an average of 45 days on market, 99% of list price received, and 3.1 months to sell. Compared to June 2026, when the median was $1.35M, 155 homes sold, days on market averaged 33, sellers received 101% of list, and months to sell stood at 3.4, price ticked up while sales volume and pace both cooled. One year earlier in July 2025, the median price was $1.40M, with 144 homes sold, 29 days on market, 99% of list price received, and 4.1 months to sell.

Month over month, the story is a slowdown. Closed sales fell 11.6%, from 155 to 137, and days on market jumped from 33 to 45, a 36% increase. That’s a meaningful pullback in both activity and urgency after a strong June. List price received also eased slightly, from 101% to 99%, another sign buyers gained a bit of leverage. Months to sell, however, improved from 3.4 to 3.1, which cuts against the slower DOM reading and suggests the pipeline is still moving even as individual sales take longer to close.

Year over year, pricing held essentially flat, down just 1.4% from $1.40M to $1.38M. Sales volume was down modestly (144 to 137), and days on market lengthened from 29 to 45. The average sales price actually rose, from $1.51M to $1.61M, pointing to a mix shift toward higher-end closings this July.

The bottom line: July cooled off from a hot June on both volume and pace, while still holding price levels close to a year ago. Sellers are getting nearly full list, but buyers have more time and more say than they did a month prior.

Contact Us

Contact Us

I am interested in:

Skip to content