How high the bar is set when it comes to presenting your home these days

Tom Brezsny
- Tom Brezsny

How high the bar is set when it comes to presenting your home these days

Continuing…talking about the relatively new“big thing” in real estate known as “staging your home” and how it has become anindispensable part of the prep process for mosthomes coming on the market. Even average orrelatively inexpensive ones.

We’re also talking about how high the bar is set when it comes to presenting your home these days. And how much thought, time and effort (not to mention real cost) actually goes into primping (not pimping) it before hitting the MLS.

So what happened? Why are so many sellers these days making sure that their entire house both inside and out is staged to a “T” before it goes on the market? The short answer? Blame it on the Internet! And the ways the Internet is changing perceptions and rewiring real estate. Gone are the simpler days when looking for a home started with picking up the latest glossy-color real estate magazine at the car wash. Also gone is the old-fashioned driveby.

These days, virtually every potential buyer is locked and loaded into a powerful search engine that’s customized to send them listings that fall within their own set of desired parameters. And virtually every new listing that fits those specs shows up in their inbox the second it goes on the market so they can view it, vet it and see if it is the “one.”

Say hello to the “virtual drive-by.” With virtual drive-bys there’s no muss or fuss. No actual gas expended or time spent sitting in traffic. It’s all in front of you with one simple click. Most people would be amazed at how quickly the average buyer rules a house either in or out on the short list of properties they actually want to look at.

Attention spans are short in the digital world. The virtual drive-by is over in seconds. It usually takes about as long as it takes to view the first three or four pictures. So the first reason to stage your house is to make sure that you make the initial cut on the virtual drive-by. There are lots of other reasons, of course, and we’ll get to some of those next week.

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