Before you decide to move, the house you own is a home. Your home and haven. A collection of memories and memorabilia. Then suddenly it is a “product” to put on the shelves of the marketplace. That’s hard.

We take enormous pride in skills acquired over a combined 50 years in order to maximize the presentation of your home, assuring that it is the most appealing and most compelling home on the market.

We assist you in making decisions on repairs to your homes major systems, decorating ideas, squaring all the little corners, updating your look, and completing many little tasks that add up to beautiful perfection. And all the while, we offer handholding through all the rigors of going to market.

You can count on us.

Click Here To View Our Sellers Guide


Selling Your Home

1. Sereno Advantage

What Distinguishes Sereno as the Agency of Choice in the Silicon
Valley and Santa Cruz Coastal area?

  • The Sereno Sales Team has the highest per agent productivity as compared to other residential Real Estate brokerages in the Counties of Santa Clara and San Mateo, and the Santa Cruz/Monterey Coastal Markets. We are ranked #5 nationally among RealTrend’s prestigious list of Top Firms by Closed Sales Volume per Sales Associate in 2013.
  • Sereno is one hundred percent locally owned and operated allowing us to reinvest any surplus resources back into our local community and towards marketing efforts that benefit our clients.
  • The executive team of Sereno endorses every agent transaction to ensure a total quality experience for our clients.
  • Our agents are committed to working together as a team to maximize the success of every transaction. It is not uncommon for agents to work collaboratively on market analysis valuation and preparation.
  • Each Sereno office has been certified Green by Santa Clara and Monterey Bay Area County Green Business organizations.
  • We build positive long-term relationships with our clients based on trust and integrity. We strive to share every moment of your experience, and to that end, we are committed to making your experience exceptional.

2. Effective Advertising

With Sereno, your property will become part of our family. Using artistically balanced photography and design, your property will appear in an extensive collection of publications and internet portals with far reaching exposure to the area’s most qualified and affluent buyers.

Long understood to be Santa Clara County’s dominant daily newspaper; Sereno’s properties are marketed with a full-color display advertisement in the Open Home Guide, ensuring our listings will receive maximum exposure.

Serving each of the distinct neighborhoods and cities in our marketplace, these weekly newspapers allow the marketing of your property on an intimately local level. These include, but are not limited to, the following publications: Los Gatos Weekly, Saratoga News, Almaden Resident, Almaden Times Weekly, Willow Glen Resident, Los Altos Town Crier, Palo Alto Daily Post and Peninsula Premier Homes.

Serving the Santa Cruz Coastal Area, Sereno regularly advertises Open Homes and Listings in the Santa Cruz Sentinel, Coastal Homes Magazine and Homes Magazine.

Sereno will use direct mailing pieces to specific target markets (i.e. tenant properties and apartment complexes) and Sereno’s exclusive Top Producing Agent Distribution List, a contact database consisting of the top producing sales agents in the local community and Santa Clara County.

The internet has changed the way the world does business. At Sereno we recognize the global marketplace’s critical presence in the marketing of your home. Through our progressive technology platform, your property will be exposed to the increasing number of buyers who expect a robust and highly visual online Real Estate experience. Sereno has positioned itself in the key areas of web and social media that matter most to you and your property.

is a valuable asset for uniquely positioning, marketing and promoting your property in a professional manner that exceeds the traditional brokerage marketing model. Our Designers are able to create customized ads, design and produce professional in-house brochures and a variety of marketing materials that help our agents bring out the best qualities of your home. Being on-site provides quick turn-around, reliability and flexibility in design.

Sereno is proud to be associated with Luxury Real Estate, a prestigious organization hosting some of the world’s finest Agencies and listings. This association includes affiliation with over 3,867 International Real Estate Firms and the entire Luxury Real Estate Network.

Contact Us

Contact Us

I am interested in:

Skip to content